What is the marketing plan for jewelry stores to make gold into small jewelry?

Why do small jewelry that made more than one gram of gold for tens of dollars sell better? What is the marketing plan?

1 thought on “What is the marketing plan for jewelry stores to make gold into small jewelry?”

  1. These are "drainage" products, mainly attracting popularity. As long as customers are willing to come to the store, they may allow her to buy other products to achieve secondary consumption or even three times.
    The similar marketing solutions today, such as buying silver and giving gold. This gold is only a few grams of a few grams. The price of silver is not discounted, and the boss actually earns more.

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