Store celebration event planning plan Merchants anniversary celebration event plan Daquan

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  1. Mattie

    Anniversary celebration is a joyful day. At the first anniversary celebration, activities are usually held. When a event is held, there is a need for event planning. The following is the planning plan for the shop celebration activities that I have carefully collected and organized. Let me share it with you and enjoy it.
    The store celebration event planning plan 1
    . The purpose of store celebration promotional purpose
    1. Warmly celebrates the fifth anniversary of the opening of Guangzhou Tianhong Shopping Mall.
    2. Attract customers through a series of special promotions, guide them to shop, so as to earn sales and increase sales performance.
    3. Develop new customers and cultivate loyal customers.
    4. The good image and reputation of the mall, enhance competitiveness, and effectively expand market share.
    . The theme of store celebration promotion
    The fifth anniversary of the rainbow shopping mall, happy shopping high to the end.
    three, store celebration promotion time
    August 8 to August 10, 2020.
    . The store celebrates promotional location
    All stores in Tianhong Shopping Mall in Guangzhou, all stores in Shenzhen Tianhong Shopping Mall, and all stores in Xiamen Tianhong Shopping Mall.
    5. Store celebration promotional strategies
    The use of television stations, network radio stations, and leaflets for activities to attract consumers and earn people flow and sales.
    6. Store celebration promotion content
    1. Customers friends who are on the birthday during the event can receive a beautiful small gift to the front desk with their ID card.
    2. All products in the audience will be 50 % off.
    3. Integration. The membership card score is 300 points to redeem shopping vouchers with a face value of 20 yuan.
    4. Every time you buy 88 yuan, you can participate in the on -site raffle with small shopping tickets.
    5. Friends who leave a blessing on the wall of the store celebration activities, can get exquisite gifts only with the small shopping ticket (unlimited quota).
    The shop celebration activities 2
    . Theme activity
    1, theme: Emoticon-emotion starting
    2. Activity time: 20 __. 12.15-31 n 3 3 3 Content: Shopping 100 yuan, donate 1 yuan to make fresh products (worth about 5 yuan), group purchase does not participate, single ticket is limited to twice.
    4. Gift selection: eggs, apples, live fish, fresh meat, rice dumplings, toast bread, milk. According to the sales and transactions of the store celebration (12.28-1.12) last year, the transaction of more than 100 yuan is about 30,000 times, and the number of times is 40 million times based on the "limited delivery". This year's store celebration targets are the increase of transactions by 15%(with reference to the growth rate of random calculation of the number of transactions in the same period). This year, the number of gifts is 46,000, with a reserve of 2,000 copies, and an estimated amount of 48,000 copies. Gift -related matters: Unit price (expected) supplier sponsorship volume Store's own cost (yuan) Egg egg 65004.5 yuan/serving Apple 65004.5 yuan/altitude live fish 65004.5 yuan/copy of fresh meat 65004.5 yuan/serving zongzi 70004.5 yuan/vomiting Division bread 75004.5 yuan/serving of milk 75004.5 yuan/part: 48000/
    5. Gift implementation department: fresh
    6. division of labor: 1) Planning for preparation and gifts based on the results of fresh fresh negotiations and gifts. On -site decoration and preparation of the venue; 2), the custody group provides 3 personnel every day to assist the general station to display and display the gifts. 3) The main station shall be divided into daily equivalence according to the amount of gifts to ensure the simultaneous and activity period of the number of gifts;
    7. Propaganda: The flag production and arrangement of hanging flags with "activity content" in the field: Essence External: store celebration special issue, community auxiliary publicity and other means. 8. Analysis of analysis: Through such activities, on the one hand, the popularity is to be used to increase the unit price of the customer in the limited number of visitors, and the sales have been increased.
    . Image activity
    1. Subject: Promise continues
    , content
    ), we are solemn to you: The same type of supermarket found that the price of the same commodity is lower, and we will give the refund difference; 2), we promise you that within 10 days after shopping, if you are dissatisfied with the product, you can return the goods unconditionally. (Except for the provisions of the Consumer Association)
    3. Propaganda and promotion:
    1), the main entrance of the supermarket, use the slogan of indicating!
    ) The promotional channels such as the fresh morning market posters and other supermarkets are constantly prompting customers to establish the image of the enterprise.
    4. Analysis analysis: On the basis of the implementation of the store celebration last year, this promise is more intensive to improve the price image of friends supermarkets through broadcasting, banners and other promotional methods. Service purpose, truly maintain the price integrity of the friend supermarket;
    . The key category, promotional activity health products:
    1. The theme: .12.15-12.31
    5. Content: Purchase any health products in the supermarket, with a cashier ticket, add product outsourcing (or old packaging) to be exchanged for 3 yuan.
    6. Division of labor: 1), turtlers: negotiating with the suppliers participating in the event, the cost required for the old packaging of the goods is required to be shared by the supplier; In addition, additional newspapers and magazines are added; B. Prepare conspicuous redeeming venues and layouts; C. The provision of the account form; D. Clearness of the cost after the event; Account registration;
    7. Analysis analysis: health products are an important part of supermarket sales. On the Spring Festival, it is the world of health products, so the above activities are launched for this large category. Success focus: strive for first -class best -selling products to participate in the event. Home appliances:
    1. Topic: Touch the "Electricity" action
    2. Activity time: 12.15-31
    3. The whole household appliances are special, and the supply is transferred from the supply: coordination, strive for each each Gift -related gifts. The tree creation and gifts of the atmosphere of the home appliance area of ​​the store to attract popularity.
    4. division of labor: 1), tile group: negotiate with suppliers, allowing profit promotion and gift preparation; 2), planning: home appliance area decoration, highlight the atmosphere of promotion! n (1) Store celebration products
    1. Subject: The price reduction is carried out to the end
    2. Activity time: 12.15-31
    3, quantity: about 300 Division of labor: 1) Negotiations in various tiles, preparing special lists, ratio: 3: 6: 7 (fresh, food, department stores). (Quasional: Commodity is to make the product, the price must have a shocking effect). (Tip: A batch of special advantages as DM products, the number is 80, the proportion of DM on each reason is determined according to the price advantage) 2), plan: DM's typesetting and production work; the design and production of the store celebration of the price of celebration;
    5. Analysis of analysis: The choice of store celebration products is determined according to the season and consumer consumption trends. Let customers feel the real benefit in the development of the store normally.
    (2), daily surfing price
    1, topic: excitement-emotional, value-for-money feeling
    , daily
    , division of labor: 1),, 1),, 1),, 1),, 1),, 1) 16 prepared products in the tile group (allocation ratio: 3: 6: 7). The price scale is absolutely low; 2), planning: surfing display area preparation and decoration; DM first edition production; surfing product pictorial production; replacement work every day.
    4. I want to analyze: The purpose of low prices is to reflect the cheapness of the goods. Such as oil, cotton drag, rice, eggs, fruits, etc. Through the large -scale publicity and prompts of cheap sacrifice commodities to attract more popularity and achieve the purpose of store celebration. Nostalgic plot
    . Essay activities
    1. Content: Essay to the society, the title "The story of me and the __ shop". The purpose is to collect excellent articles from all parties, bind it into a booklet as a supermarket publication.
    2. The purpose is to reflect corporate culture and enhance each other's exchanges.
    . Friendly contact content: Before screening 2003.6.1, a member who had been shopping in the supermarket more than 6 times and the amount of more than 2,000 yuan, sent a letter of condolences (content: mail, gift vouchers, membership members, membership members Fill in the information). Come on in 2004.1.10 with information and gift vouchers in exchange for one member card and gift. Analysis analysis: Use the attraction of membership cards and gifts to incite the members who have strong purchases to come to our store to consume.
    three, love activity
    Activity card
    1, topic: Give love to release space
    2. Activity time: 12.15-31
    3, 3, 3, 3, 3. Content: 5 yuan to 30 yuan do not wait for a friend card! In addition to the cost of 1 yuan, the rest of the member card income is donated as love.
    4. division of labor: 1), planning: apply to the headquarters, 1 yuan card handling activity; quantity is determined according to the situation; production card platform (requirements: small business atmosphere, strong public welfare) and donation box (specifications (specifications (specifications (specifications (specifications Large, transparent, there must be nominations of notarized units above) 2), the paddling team assisted the general station to arrange on -site card personnel
    5. On the one hand, this activity is to tap the customer's spontaneous heart and mobilize them to offer their own one. Love, great space, and free choice of donations; on the other hand, popularize membership cards and increase our visit. Activity 1: Subject: Love Starting Point Station
    1. Starting time: 20 __. 12.31
    . Content: Provide personnel such as double laid -off workers, no source of life, patients, disabled people and other difficulties Item support. (Select 100 people with 100 people).
    3. Items: oil, quilts, rice
    4. Source of item costs:
    ), advocate social dedication, mobilize customers to apply for membership cards, except for the cost of membership card, the rest of the other, the rest of the other, the rest of the other, the rest of the other, the rest of the other, the rest of the other, the rest of the other, the rest, the rest, the rest, the rest, the rest, and the rest. The income is part of the help.
    ), supplier helps some help
    3), prepare a part of caring products, the content is that all such products are shopping, and one of the profit sponsorsed Division of various binarys): A. The tile team is preparing to be a loving commodity list (the number of products is tentatively set for tentative, it is recommended: it is high gross profit, or it can make a profit from the supplier); Decorate the love commodity display area and operate the "love" atmosphere. Interactive plot
    1. Promotional activities of the joint counter. Event content: During the store celebration, 100 customers before the opening of the door, with ads on DM (or newspaper), can be spent 1 to 5 yuan to buy about 50 yuan. (Commodity: quilt, pillow, clothes, tea, ginseng, etc.) Requirements: Each leased dealer and co -operators need to participate, and the cost of activity is allocated through the form of goods or cash. Special offer reached 1600 copies, cost: 32,000 yuan. Supplementary activities: Special offer or discount division of labor: 1) Planning for special offer raising.
    2. Suppliers buy gift activities. Division of labor: raised and reported the content of the activity by the tape cargo group. The plan is arranged according to the reported activities
    3. The shop celebrates auction. (This activity is in the negotiation) contact the Chenghuang auction house, and to arch the atmosphere of the scene through interactive activities, such as games and now buying.
    The store celebration event planning plan 3
    At present, in __, there are three major shopping squares of __ Group, ___ Overview, _______. Among them, the ___ hypermarket is __ localized business super, and it has an irreplaceable role in __ people's minds; Gai Shengxiang hypermarket and ____ are all in the downtown area. . Therefore, the __ Group's 2nd anniversary store celebration activities can be used as a centralized display of the city's consumer.
    At present, the competition of the supermarket is mainly reflected in the competition of prices, but the low -cost attraction customers are often "value" very low, and it is easy to be snatched by competitors in the same way. Therefore, this time, 2 Anniversary store celebration activities should avoid becoming a low -cost promotional activity.
    The purpose of activity
    1. Celebrate __ Group enters the __2 anniversary.
    2. Enhance __ Group reputation and expand market share; cultivate a group of loyal customers.
    The activity analysis
    MSCC business pursuing popular gathering, pursuing consumers to have a sense of loyalty to commercial superiority. Therefore, this event should be centered on consumers. Without the support of consumers, it is difficult to survive in the supermarket. Consumers always hope that the product can be "the product you spend the least money is enough". Therefore The theme of the second event should be used to gather the popularity of the supermarket and enhance the affinity of the supermarket.
    The "reward" can be used as the main line of this event. During the entire event, it can interact with consumers through various channels and various media to take the opportunity to cultivate a group of loyal customers. Supplemented by August 23 (time to be determined) to return to the excellent teacher activities of the middle school, September 7 (time to be determined) to return the drug capital campaign activities, shopping lottery and other activities.
    Activity theme
    __2 Anniversary, reward unlike limit
    5. Event content
    1, "__ 2nd Anniversary, Together with Birthday Fate" event
    The children born on the 28th will be given a gift from __ Group and awarded the title of "Honor Customer" for the child's lifetime
    2, "__ 2nd Anniversary, Reward Unlimited Rap". _Dorgeous media have reported a lot of outstanding students in the college entrance examination, and ignored the attention of excellent teachers. However, for shopping malls, the level of consumption of teachers may be far greater than students, and teachers have good reputation and strong communication.
    __ Group is close to __ middle school -__ middle school. Therefore, the object of rewarding the excellent college entrance examination teachers of __ 优 所以 所以 will enhance the image of __, and at the same time, the teacher's communication power will bring more consumers.
    The selected 10 outstanding teachers among the __ 一 __ annual college entrance examination teachers, each of them given 500 yuan shopping vouchers, and awarded 10 teachers' "Honorary Customers" title. And on August 23, the "return ceremony" was held at the __ Group. At that time, the major media were invited to report on -site reports to formulate the 2nd anniversary store celebration.
    3. "__ 2nd anniversary, reward without limit" lucky lottery event
    The consumers who buy more than 30 yuan from August 18th to September 7th, they can get "lucky lucky The opportunity for big draws; ordinary consumers can get the same opportunity when they buy 50 yuan. Consumers can get on -site lottery as long as they go to the place specified in the mall with small tickets.
    awards settings:
    first prize (1 person): prize worth about 1,000 yuan.
    The second prize (2 people): prizes worth about 500 yuan/person.
    three prizes (5 people): prizes worth about 100 yuan/person.
    four prizes (10 people): prizes worth about 50 yuan/person.
    five prizes (20 people): prizes worth about 10 yuan/person.
    4. On the 28th anniversary of August 28th
    1) Store celebration itself cannot attract consumers to shop. What attracts consumers is still their feelings of supermarkets and activities provided to consumers Plant "interest points". Therefore, the store celebration and day activities are simple, so there is no need to waste it.
    ) Event content: Select some suppliers to hold appropriate scale promotion activities in front of the door.
    3) On -site layout
    A. There are multiple street banners hanging on the main streets of __.
    B. Activity site: huge themes on the spot, lifting balloon, vertical, propaganda exhibition board, wall vertical amplitude, POP, etc. (text slightly).
    5. "__ 2nd Anniversary, Return Pharmaceuticals" activity
    1), "__2 Anniversary, Return Pharmaceutical People" activity can jointly carry out the "first term __ radio and television newspaper) _The story of the Cup and I Expo "There is a prize -rewarding activity. The content of the event is as follows: From now until September 1, send your feelings and interesting stories of the __ Yaowang Fair Excellent works are published in __ newspaper (__ radio and television newspaper), and relevant experts are requested to select.
    ) On September 7th, the award list of the "first __ cup and the Pharmaceutical Expo" was announced on the spot, and the winners were invited to the site to presented the awards to invite __ As a guest of the award, the well -known people will report on -site reports.
    awards settings:
    first prize (1 person): prize worth about 500 yuan.
    The second prize (2 people): prizes worth about 200 yuan/person.
    three prizes (5 people): prizes worth about 100 yuan/person.
    participating awards (unlimited): prizes worth about 10 yuan/person.
    Im media promotion
    In order to make the activity form a larger momentum, the activity should use a variety of communication methods (newspapers, television, leaflets, POP, etc.) to integrate and spread. It will be used as a store celebration in the week before the store celebration. The main strategy:
    1. Newspaper advertising
    and __ 采 (__ Radio and Television News) jointly carried out the "first __ cup and Yaoshang Fair "Story of the story" conducts newspapers.
    The informed publicity on the 2nd anniversary store celebration in the newspaper, mainly including the time and content of the event.
    soft text: Introduce the development path of __ Group, achieved achievements, perfect supply channels bring consumers with great value products, advanced management models to bring consumers a pleasant shopping environment, etc. 2. TV advertising
    The propaganda of the time and content of the activity in the form of walking subtitles.
    In a few days before and after the store celebration: Introduction __ Group Exhibition Road, the achievement, perfect supply channels bring consumers to value products, advanced management models bring consumers A pleasant shopping environment and so on.
    3, leaflet promotion
    The main printed exquisite leaflets, the time arrangement and activity content of the store celebration activities; introduction of __ Group exhibition road; special and discounted product tables in the supermarket, in __ in __ The city is issued on a large scale.
    Cost budget
    The shop celebration event planning plan 4
    . The background and significance of the event
    This in the fierce competition in the supermarket industry, how can we carry out a series of promotional activities on the occasion of the full moon, for the launch _Dian is in the _ market standing firmly, expanding brand influence, and achieving the purpose of improving sales is a topic we want to solve this time.
    . The name and positioning of the event
    The name of this event: "The ultra -low price of the full moon is swept _, the big return of the full moon is for you to choose." For the theme, with the combination of fresh "Happy Morning Market" and "Ping An Evening Market" as the entry point 100 ultra -bottom shocking internal promotion, to create a warm atmosphere of the full moon celebration, so that consumers can really feel that they can feel the feelings _The benefits and convenience.
    . The process of activity and development
    Activity time: February 24, 2020 -March 5th
    The activity layout: 1. The production of the shop at the door of the store is huge, 26.80 meters _. 5 meters,
    2. A Rainbow Bridge in front of the gate. (4 days)
    . 40 pieces of activities of the event (forming a full moon celebration corridor).
    4. 20,000 special issues of the Man Yueqing DM Post (110 explosive prices on the post as the store celebration price)
    5. Activity poster: According to the size of the poster bar.
    One of the series of activities: The full -time full -low price from the morning to night.
    Surprise 1. Fresh and happy morning market:
    The activity time: February 24, 2020 -morning of March 5th to 7.00-9.00.
    The activity method: _ Supermarkets Select 15-20 ultra -low -cost products daily during the event to buy it for Broadcasting Consumers. For details, please refer to the daily special information bar at the door of the supermarket.
    Surprise 2. Fresh Ping An Evening Market:
    Activity time: February 24, 2020 -18.00-21.00 points on the evening of March 5
    Daily at a discount of 50 % off the venue, dedicate real benefits to _ majority of consumers, please refer to _ supermarket internal price information.
    The second series of activities: You can pick up the full moon gift.
    Surprise 1. Lucky transfers 100%, level 8 gifts you pick
    The activity time: February 24, 2020 -February 26.
    This method: During the event, all customers and friends who buy over 30 yuan in the supermarket will go to the event on the event on the event with a single ticket of 30 yuan. Times; customers who have purchased more than 100 yuan, can be transformed 3 times, and single tickets are limited to 3 times. 100%winning,
    Rules: Customers under the guidance of supermarket staff, lightly press the button by hand, and after the turntable rotation is over, the pointer tip stays in which area to get the corresponding prizes specified in which area.
    prize settings: A total of 8 levels:
    area 1 prize: Little sheep cotton four -piece set (encoding: 14020474) Settings 6 sets
    Two -region prize: 5L Fulinmen consumption blending oil ( Coding: 05070139) Quantity 10 bottles
    3 area prizes: 600g Wangwang Gift Pack (Coding: 03260110) Quantity 20 Packs
    The 4 -year prize: Eight years of immortal Chen (glass bottle) (Code: 06040152)) Number 3
    Volidate prize: 650G carved brandless phosphorus laundry powder (encoding: 11070255) Number 40 packs
    6th region prize: Coca -Cola vanilla flavor 500ml (encoding: 02010282) 60 bottles
    7 7 7 7
    7 Area prize: Carved brand transparent laundry soap 138g (encoding: 11360005) Number 200 pieces
    8 District prizes: Paper tube (direct delivery from supplier) tentative prizes 4000 cylinders
    surprises 2. Surprising shopping is surprised There are gifts on the previous layer.
    Activity time: March 3, 2020 -March 5th.
    The activity method: During the event, as long as you go to the second floor to shopping for more than 15 yuan, you can go to the supermarket service desk after the purchase of a small ticket for a small shopping ticket on the day of the day. Receive the exquisite small gift, 500 copies per day, while the delivery is over.
    Small gifts: __: 12991460 (entry price: 1.5 yuan)
    Surprise 3: 3000 membership card big broadcast -affordable visible
    Day -March 5th
    Activity method: Every customer who comes to the event_Per supermarket shopping over 25 yuan can be handled free of charge _ supermarket membership card (worth 30 yuan), allowing you to enjoy the membership price all year round Essence
    The operation of the marketing department:
    1. The decoration items of the field and the internal field are provided. (Send it before February 23)
    2 and 2000,000 publicity forms. (Completed before February 22)
    . The production of the movement prop (sent to it before February 22)
    The business department operation:
    1, 1110 single product details (before February 21)
    The store operation:
    1. Please cooperate with the marketing department to complete the decoration of the internal and outer field.
    2 and 2000,000 posts were distributed (18,000 copies of the area and 2000 stores were released on February 22).
    3. Daily super -low -cost products are displayed in the form of piles, with eye -catching POP. Strengthen indoor broadcasting consciousness.
    4, 110 special products inserted the word "special product" on the shelves.
    5. The above -mentioned events and gifts are issued to the store to issue and register according to the small cashier ticket. After the event, the register is uniformly reported to the financial bill with the promotion plan.
    6. Winning gifts: Please prepare enough gifts in advance. Press the logistics point
    7. The membership card goes to the office to receive 3,000 in advance.
    8. When the store operates, please strengthen the security of security and maintain the order of the on -site activity.
    5. Estimation costs:
    In outer field decoration costs: about 3,000 yuan
    Thenter -in decoration cost: about 1,000 yuan Expense: about 14,000 yuan.
    6. Explanation of activity rules:
    1. The number of all special products is limited.
    2. All gifts cannot be returned or discounted
    3. The company's internal employees are strictly prohibited from participating in the promotion.
    4. The company has the right to interpret the event.
    The shop celebration event planning plan 5
    . Activity theme
    Sixth shocks like music unlimited -__ supermarket first anniversary brilliant celebration
    , activity time
    June 25 Day -July 6
    . Promotional policies
    1. Birthday to laugh at the shop (300 on July 2nd, send a cake to the store)
    2. Coca-Cola drink for free (2-4 days daily distribute 300 cans in different forms per day)
    3. Shopping lottery electricity (July 2-July 4, single ticket shopping is full Do not accumulate and do not divide the lottery tickets on the 2-4 daily raffle on 2-4, only emerging stores)
    4. 10 yuan auction of value products (2-4 days of various value-for-money products 10 yuan 10 yuan Start auction, and then take 5 yuan per unit for an integer multiple of 5 yuan, only emerging stores)
    5. Snowflake beer contest adds wonderful (2-4 day afternoon at the event site at the event site The competition, the group stage and the final)
    6. There are surprises in shopping tickets (2-4th day of the event, the lucky ticket number was announced. Fourth, prize settings and prizes
    prize: first prize 3 daily draws at Yamashita stores worth 2990 yuan 32 -inch LCD TV
    second prize 15 daily 5 yuan worth 128 yuan brand electricity A fan
    three third prizes 30 daily worth 38 yuan refreshing seats
    vouchers: Customer shopping and paying with a small ticket to the service desk to receive the prize tickets, with 38 yuan per unit to receive it for each unit unit. A lot of vouchers, up to three, receive the post -service desk staff to supervise the name, telephone, password (no phone can fill in the password, the password can be the birthday of the ID number, etc.) to fill in the reciprocity of the service desk, and put the secondary hoe into the award. Box Zheng 顾 Customer reserves redemption award
    . Propaganda plan
    icotic potential:
    Rainbow Gate (GM)
    F: Fortune Dragon (Beishan)
    The store show: Show in front of the door, stage interpretation, front of the stage flower basket, store in -store posters, hanging flags, display adjustments, promotion stations, promotion signing , Yingbin Ribbon (Promoting Personnel), Service Power Criminal Box
    If slogan:
    1.__ The first anniversary of the supermarket, the sixth gift dual store
    Color TV mobile phone for free
    3. The whole special offer is more affordable
    4. Wonderful interpretation of joy and openness
    5. Beer big competes to drink and use the ability
    A face 1/2 activity theme six activities slogans prizes
    1/2 Promotional products
    -side activity theme promotional product slogan
    Positives: event theme six Item activity some promotional products
    A amp: slogan or six activities
    Publicity car: theme six items prizes
    hanging flags: slogan image map
    background cloth: theme six items prizes map supply Business content
    Muctor card: topic six details prize maps
    Pet specific time arrangement
    Publicity preparation: June 25-28, organize and implement promotional product details and prices simultaneously customized publicity materials at the same time
    Publicity Settlement: June 28-30 Materials, propaganda implementation, hanging flag suspension, display adjustment, hanging flag suspension
    The preheated in the store: 30th to 1st, start shopping for sale ticket tickets (drawing lottery Validity July 2-4)
    Publicity Implementation: Implement the issuer and installer before the 28th, the banner suspension of 28-29 days, the poster is posted, 29-30 passengers are issued, and the car tour of the car tour on 30-1 on the 30-1 on the 30th day Parking on the street and square n Deducting preparations: The stage facilities in the afternoon of the 1st are all in place. The implementation of the actors and the program arrangement
    In the evening of the 1st Matters

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